The basis of Horizon 21’s corporate imagery is computer generated. Horizon 21 is an investment manager that develops tomorrow’s investment strategies; represented therefore, as the horizon of the future. This horizon is blurry, elusive and always in movement. Instead of the uninspired and costly purchase of stock photography a computer system generates the imagery. The system autonomously combines the graphic elements generating an almost infinite variability but still preserving the visual constancy. So, the horizon of the future can never be predicted.