Purpose in Business

24 March 2022

We’ve seen attitudes and mindsets change regarding what a business is for. An often heard narrative is that a business is just for maximising shareholder value. Now companies are emerging with a business model built around a purpose. 

We discussed with Melissa Buch (Founder of Brandbuch) and Gerhard Andrey (Co-Founder of Liip, and member of the Swiss Parliament) why purpose in business matters. Why do companies start to organise around a purpose? Is there a new definition what a company is for? How favourable is the business environment to sustainable, non-extractive business models? How does a purpose impact funding, growth, client expectation, employees and the bottom line?

The event took place on the 24th of March 2022 Dept.

Subscribe to our newsletter


Purpose in Business-1
Purpose in Business-2
Purpose in Business-3
Purpose in Business-4
Purpose in Business-5
Purpose in Business-6
Purpose in Business-1
Purpose in Business-2