Purpose in Business
Digital-Shift Interview with Gerhard Andrey
Co-Founder of Liip, and member of the Swiss Parliament
Here you find an extract of your interview with Gerhard Andrey on purpose in business. We’ve seen attitudes and mindsets change regarding what a business is for. An often heard narrative is that a business is just for maximising shareholder value. Now companies are emerging with a business model built around a purpose.
Event: Purpose in Business
On 24 March 2022 we will host an event Zurich in collaboration with Dept. We will discuss with Melissa Buch (Founder of Brandbuch) and Gerhard Andrey (Co-Founder of Liip, and member of the Swiss Parliament) why purpose in business matters.
Event Info
