Origo is a consulting company. Central to Origo are change and innovation. Its corporate identity is done in a very different way: An online application replaces the traditional design manual. The application produces autonomously all graphic elements and preserves at the same time the visual consistency. It generates a dynamic logo, interactive graphics, presentations and the web site. It has its own design intelligence and gives the user the freedom to concentrate on the content alone, as the form is generated autonomously by the application.